The Tunisian Pavilion at Expo 2025 Osaka Welcomes H.E. the Ambassador of Japan to Tunisia
🟢 On May 29, 2025, the Tunisian Pavilion at the Osaka 2025 World Expo had the honor of welcoming His Excellency Mr. Takeshi Osuga, Ambassador of Japan to Tunisia, during an official visit marked by warmth and intercultural dialogue.
🟢 During his tour, the Japanese diplomat explored the various spaces of the Tunisian Pavilion, highlighting the innovations, cultural heritage, and development ambitions that Tunisia seeks to share with the world.
Impressed by the scenography and the depth of the message, he praised the creativity and professionalism of Tunisia’s participation, describing the pavilion as an “exemplary success” in the context of this global event.
🟢 This visit comes at a significant time in Tunisian-Japanese relations, on the eve of the 70th anniversary of the establishment of diplomatic ties between the two countries, to be celebrated in 2026.
A relationship built on mutual respect and shared values, especially around sustainable development, innovation, and technical cooperation.
🟢 Japan remains a key partner for Tunisia, through its ongoing support in strategic sectors such as education, health, infrastructure, and the energy transition. Bilateral exchanges — whether economic, cultural, or scientific — have grown steadily stronger over the years.
🟢 The presence of Ambassador Osuga at the Tunisian Pavilion reflects this positive momentum and reaffirms the two countries’ commitment to further strengthening their ties in the future.
🟢 The Tunisian General Commission for Expo 2025 Osaka expressed its heartfelt gratitude to His Excellency for this visit — a symbol of a promising and lasting partnership, rooted in shared values of openness, innovation, and solidarity.
In Osaka, Tunisia Makes the World’s Heart Beat
🟢 In the fifth week of the Osaka 2025 World Expo, Tunisia’s Pavilion, “Resonance,” reached a symbolic and moving milestone: On May 17, 2025, it welcomed its 100,000th visitor.
🟢 By midday on May 23, over 120,000 visitors had crossed its threshold, drawn by the uniqueness and depth of the Tunisian experience.
This is a shining testament to the growing interest Tunisia inspires at this global gathering — a silent recognition reflected in the eyes, smiles, and slow footsteps of those who linger before and within the pavilion.
⬜ A pavilion praised by influential voices from Africa and the Arab world
✔️ Among the notable visitors was Mr. David Kpondehou, President of the African Diaspora Network in Japan, who toured the Tunisian Pavilion as part of preparations for Tunisia’s Economic Day, scheduled for August 18, 2025.
✔️ Impressed by the richness of the content and the clarity of the message conveyed, he praised Tunisia’s “remarkable” participation, highlighting its outstanding presence at the Expo.
✔️ With warmth and conviction, he expressed his full commitment to actively supporting this Economic Day, in close coordination with Tunisian institutions in Osaka — an outstretched hand to an Africa that is also being built abroad.
✔️ Another highlight: the visit of a Saudi delegation, representing the ambitions of Expo 2030 Riyadh.
✔️ Eager to discover immersive content, artisanal and culinary displays, the delegation found in the Tunisian experience a vibrant model of cultural sharing and narrative innovation — laying the groundwork for fruitful collaboration in upcoming events.
⬜ When Hands Tell the Soul of a People
✔️ Recently, the Tunisian Pavilion has come alive with the rhythm of its artisans’ gestures.
In a sunlit corner, a calligrapher traces the breath of letters, while just steps away, a potter shapes the earth — humble and inspired.
✔️ These live demonstrations offer visitors a rare immersion into Tunisia’s ancestral traditions.
✔️ Crowds pause, captivated by the harmony between gesture and material, rediscovering in each curve the elegance of Tunisian heritage.
✔️ The public’s warm reception came swiftly: enthusiasm, admiration, and fascination — sincere reactions that echo the pavilion’s mission: to transmit, to move, and to connect.
⬜ A Sensory Hymn to Eternal and Inventive Tunisia
✔️ Through this radiant presence in Osaka, Tunisia celebrates its past, present, and future.
✔️ It invites the world to discover a country where creativity is alive, where innovation meets memory, and where every visit becomes a journey.
✔️ The “Resonance” Pavilion is not merely an exhibition space: it is an open-air poem, a Mediterranean breath in the heart of Japan, a promise of dialogue between cultures, and a vibrant ode to Tunisian authenticity.
In Osaka, Tunisia is lived… And this resonance cannot be ignored.
Over 90,000 Visitors Already: Tunisia Shines at Expo 2025 Osaka! 🇹🇳✨
One month after its official opening, the Tunisian Pavilion at Expo 2025 Osaka, Kansai, Japan continues to attract attention and admiration. A true tribute to Tunisian identity, the pavilion offers visitors an immersive, multisensory experience that reveals the many facets of a country at the crossroads of civilizations—rich in tradition, creativity, and openness. With over 90,000 visitors welcomed so far, Tunisia’s participation stands out for its uniqueness and strong appeal in this global event.
🟩 Exceptional Ceramics: Between Heritage and Contemporary Expression
The pavilion’s retail space highlights a remarkable craft: Tunisian ceramics. From Nabeul to Sejnane—where raw pottery techniques, recognized as UNESCO intangible cultural heritage, echo ancient gestures—each piece embodies a living art form filled with poetry and skill. This heritage, reinterpreted with subtlety by committed artisans, captivates visitors seeking authenticity and meaning.
🟩 Tunisian Table Art: A Majestic Culinary Experience
A meeting point of cultures and flavors, the pavilion’s restaurant celebrates the richness and sophistication of Tunisian gastronomy. A true showcase of the nation’s culinary heritage, it offers a selection of emblematic dishes that blend refinement, diversity, and deep ties to local terroirs. Every plate, carefully crafted with local ingredients, invites visitors on a sensory journey full of generosity, passion, and elegance.
🎯 In Osaka, Tunisia Radiates Authenticity and Forward Vision
More than just a participation, Tunisia’s presence at Osaka 2025 is a bold cultural statement. Through a vibrant and inspiring pavilion, the country reveals a living heritage—firmly rooted in its plural history yet resolutely looking toward the future.
Tunisia at Expo 2025 Osaka: A Partnership in Innovation, Science, and Technology
– Tunisia is preparing to make its mark at the World Expo “Expo 2025 Osaka,” which will take place from April 13 to October 13, 2025, on the artificial island of Yumeshima in Osaka, in the Kansai region of Japan. Under the theme “Designing Future Society for Our Lives,” this major global event is expected to attract nearly 30 million visitors from 170 countries around the world.
–On this occasion, an info day dedicated to the official announcement of Tunisia’s participation in Expo 2025 Osaka was held on April 4, 2025, at the Maison de l’Exportateur in Tunis. The event was attended by Mr. Mourad Ben Hassine, Tunisia’s Commissioner General for Expo 2025, His Excellency Mr. Takeshi Osuga, Ambassador of Japan to Tunisia, members of the National Steering Committee for Expo 2025, media representatives, and other prominent figures involved in the preparatory work, including members of the Support Committee, Mr. Salah Hannachi, President of the Tunisian-Japanese Friendship Association, and Ms. Miyata Mayumi, Resident Representative of JICA in Tunisia.
–On this occasion, Mr. Mourad Ben Hassine stated: “The National Pavilion reflects Tunisia’s uniqueness through its past, present, and future, with a theme adopted since the beginning of preparations: ‘Partnership in Innovation, Science, and Technology – PIST for Saving Lives, through WEEDS (Water, Energy, Environment, Diet, and Sustainability).’”
He added: “Through the architecture of the National Pavilion, we aimed to create a bridge between Japanese and Tunisian cultures.”
– For his part, H.E. Mr. Takeshi Osuga announced: “This is the third time Japan is hosting the World Expo (1970, 2005, and 2025). World Expos, held every five years for six months, are the largest events in the world in terms of visitors. Expo 2025 Osaka will welcome about 28 million visitors, including 3.5 million international guests.”
He concluded: “I am delighted to see Tunisia participating and contributing to the success of this major event.”
–The information day featured a premiere screening of 3D videos showcasing the National Pavilion and the progress of Tunisia’s preparations for Expo 2025 Osaka. This visual immersion gave participants a better understanding of the architectural concept, the themes explored, and the visitor experience being developed.
– Presentation of the National Pavilion
The National Pavilion stands as a living echo of Tunisia, resonating with delicacy and strength. The façade, like an invitation, blends the purity of jasmine—symbolizing hospitality—with the boldness of authentic mosaic, guardian of millennia-old tales. This tableau rests on a scarlet-red base, a perfect fusion of Tunisian and Japanese colors, uniting two worlds in subtle harmony.
The Pavilion highlights Tunisia’s cultural, civilizational, and traditional heritage through the display of traditional and artistic artifacts that express the country’s diverse cultural identity. Artisans from El Jem, Djerba, Gafsa, Le Kef, and Nabeul are participating. Exhibits include artistic paintings arranged in a mosaic representing the ancient olive tree “Al-Chraff” from El Alâa (estimated to be over 2,500 years old), hand-painted ceramic tiles from Nabeul, handcrafted bedding, olive wood objects, and traditional crafts used as components of the Pavilion.
The Pavilion’s concept focuses on three pillars: optimal water resource management and use; food heritage and local products for better health; and progress in science and medicine.
– Architectural Components of the National Pavilion
The innovative architectural project of the Pavilion invites visitors on a cultural journey where history is reflected through a contemporary lens. This immersive journey includes:
The Echo: The first stop, where Carthaginian mask holograms come to life, telling ancient stories. Each drop of water is shown as a treasure, reminding us of ancestral wisdom in managing water in arid lands. Echoes of ancestors rise, warning against modern ills: pollution, climate change, and the degradation of precious resources.
The Momentum: A transition into vastness. Under a starry sky, the Tunisian desert stretches in silence. This space symbolizes the human condition between past and future. “Magic boxes” will share captivating stories from the past.
The Awakening: A pristine space. Here, modern Tunisia shines as a hub of knowledge, open to innovation and global collaboration. Every image and sound pays tribute to a nation moving forward, grounded in deep roots.
As visitors exit, they pass through a jasmine garden, intoxicated by the scent of ephemeral blossoms—a final breath of simple, pure joy. This journey will remain etched in their memory as an echo of Tunisia resonating through time and space.
In this vibrant sanctuary, the flavors of Tunisian cuisine enchant the senses: each dish an ode to the land, blending health and delight. The treasures of ancestral crafts, shaped with passion and respect for nature, tell stories of creativity and tradition—a living tribute to Tunisia’s millennia-old know-how.
– Key Events on the Sidelines of Expo 2025
Tunisia’s participation will be marked by flagship events designed to attract visitors, including Tunisia National Day on August 13 and the Economic Day on August 18, just before the TICAD 9 Conference in Japan.
Tunisia will also participate in thematic weeks, focusing on two unique concepts: OVOP (One Village, One Product) and ONSEN (Hot Spring Tourism), highlighting the richness of our culinary and tourism heritage and building partnerships with Japan to boost bilateral cooperation.
– Special Highlight: Kendo, the traditional Japanese martial art and sport, was featured with an inaugural performance by the national Kendo team. The team will be featured in the TICAD Games on the sidelines of TICAD 9, and will make a stop in Osaka for the occasion.
– In addition, a commemorative stamp celebrating Tunisia’s participation in Expo 2025 will be issued by the Tunisian Post. A book on Tunisian olive oil is also in preparation, highlighting the nutritional benefits and unique qualities of Tunisian olive oil, along with a selection of traditional Tunisian dishes using olive oil—merging culinary heritage with modern creativity.
– Finally, members of the National Steering Committee, the Support Committee, and representatives of various organizations involved in the preparations shared their vision and contributions to this national project. These include the General Directorate of Economic and Cultural Diplomacy (Ministry of Foreign Affairs), the National Handicrafts Office (ONA), the National Tourist Office of Tunisia (ONTT), the Foreign Investment Promotion Agency (FIPA), the Packaging and Packing Technical Center (Packtec), the Tunis International Center for the Creative Cultural Economy (TICDCE), the National Olive Oil Office (ONH), the Tunisian-Japanese Chamber of Commerce and Industry (CCITJ), and the Tunisian Union of Industry, Trade and Handicrafts (UTICA).
– Press Briefing
The event concluded with a press briefing, offering media representatives an opportunity to gather more details and insights on Tunisia’s participation.
Stay tuned for articles, interviews, and coverage of the event throughout the weekend in Tunisian media, both audiovisual and written.
« Expo Morning Talks »: Media Meetings as Part of Tunisia’s Preparation for « Expo 2025 Osaka, Kansai, Japan »
As part of the preparation program for Tunisia’s participation in the global event « Expo 2025 Osaka, Kansai » taking place in Japan from April 13 to October 13, 2025, the Export Promotion Center organized two workshops « Expo Morning Talks. »
The organization of this series of meetings is part of the preparation for the programs of « Onsen Day » (Natural Thermal Springs Day) and « OVOP Day » (One Village One Product Day), scheduled to take place in June, during the three « Thematic Weeks » focusing on « Health and Wellbeing » (June 20 – July 1, 2025), « Peace, Security, and Dignity » (August 1-12), and « The Future of the Earth and Biodiversity » (September 17-28).
The main goal of the workshops was to come up with a practical vision for Tunisia’s participation in these fields, to promote Tunisia’s image and the richness of its experience and expertise in sectors such as health, tourism, and local products.
The « Expo Morning Talks » were attended by members of the National Leadership Committee for organizing Tunisia’s participation in « Expo 2025 Osaka, » as well as members of the Support Committee, which includes experts and former diplomats, alongside experts in the thematic fields of interest, representatives from the Japan International Cooperation Agency (JICA), and students from the Tunis Business School (TBS).
The Mineral Water Therapy Sector in Tunisia: Prospects for Cooperation and Partnership with Japan
The first monthly meeting of the « Expo Morning Talks, » held on January 31, 2025, focused on « The Mineral Water Therapy and Seawater Treatment Sector in Tunisia: Prospects for Cooperation and Partnership with Japan. » The session was chaired by Mr. Mourad Ben Hassine, Tunisia’s Commissioner General for Expo 2025 and Director General of the Export Promotion Center with the presence of the Director General of the National Office of Mineral Waters and Water Therapy, the Director General of the National Tunisian Tourism Office, and the Secretary General of the Tunisian-Japanese Chamber of Industry and Commerce.
The presentations focused on the economic and health aspects of Tunisia’s natural therapeutic stations, comparing and contrasting them with those in Japan, highlighting the unique features of local therapeutic stations. The importance of utilizing the tourism and economic potential of this sector for the benefit of Tunisia was emphasized.
Tunisian Local Products in the Globalization Race
The second meeting, held on February 26, 2025, was dedicated to preparing for « OVOP Day, » scheduled as part of Tunisia’s participation in Expo Osaka. It explored the concept of « One Village One Product » (OVOP).
The Commissioner General for Tunisia at Expo 2025 explained that the primary goal of the workshop was to create a process for developing the final components of the program for this activity day, showcasing the richness and diversity of Tunisia’s local products. This would aim to promote them in Japan while attracting the attention of visitors from around the world, allowing them to enjoy the uniqueness and quality of these products.
Presentations during the workshop highlighted Japan’s experience as an inspiring model for the « OVOP » concept, and other talks emphasized the diversity and richness of Tunisian products.
Olive oil, a central product for Tunisia’s pavilion, was presented as a « symbol of excellence and authenticity, » a key feature of the Mediterranean diet, making it a healthy and safe choice for consumers. Tunisia’s various olive oil varieties and their benefits were showcased, along with the historical, scientific, and marketing aspects that should be promoted to introduce Expo visitors to « Tunisia’s Green Gold. »
Tunisia’s National Day: Celebrating Tunisian Women on Their Day
The third and final media meeting of « Expo Morning Talks » is scheduled for Friday, April 25, 2025, at the Export Promotion Center’s headquarters, dedicated to Tunisia’s National Day (August 13, 2025), with a focus on celebrating Tunisian women and highlighting their importance in various fields, as well as valuing national heritage and women’s products.
For remembering Tunisia is participating in Expo 2025 among more than 170 countries and international organizations, with a National Pavilion of Category B within the « Saving Lives, » covering 300 square meters. The theme of Tunisia’s national participation is « Partnership in Innovation, Science, and Technology. » This global event is expected to attract over 28 million visitors from around the world. The National Pavilion will serve as a platform to enhance Tunisia’s image as an innovative and creative destination, with a potential of contributing to the shaping of a sustainable future.